Picture this: you’re out holiday shopping and deciding between two stores that offer similar products and services, both having holiday sales. One store is adorned with a festive Christmas lighting display, while the other shows no signs of the holiday season. Which store would you choose?
Most consumers will gravitate toward the decorated store. A festive display aligns with their holiday spirit and enhances their shopping experience. Customers looking for Christmas gifts or holiday items are more likely to shop at a store that reflects the festive season, making decorative lighting a powerful tool to draw customers in before they choose to shop elsewhere.
